Multiyork retail beautiful, handmade sofas through their chain of over ninety UK stores. They came to Halo looking to better reflect their values through a brand refresh across web, print, print ads and point of sale.
We understand how important consistency is to brands, so we created new brand guidelines too. The project also saw us produce Multiyork’s first TV ad in 10 years. From concept creation to story boarding to shoot management, we worked closely with our client and co-producers.
The results were outstanding. Based on the theme of memory and nostalgia, the ad really connected: generating great returns during its run over the Christmas season on channels including ITV, Channel 4 and Sky 1. In fact, it was so successful that Multiyork re-ran the ad in Spring 2014 too.