Integrated Systems

Simon Hartwell Citroen needed a new comprehensive website for their business. As part of their dealership, they already had a regularly updated internal database of used cars. The key was developing a system where we could import this internal database so that the information was brought into the main website seamlessly. This would then give their customers an entirely comprehensive website to search for their next car.

Due to the fast moving nature of their fleet and the regular updates to the database, the entire site had to be updated from different sources as well as offer an up-to-the-minute approach to the information held online to ensure that no cross-over sales occurred.

Because we were building the site using a WordPress content management system, we were able to develop a number of custom pages that would communicate with their internal database, pulling images and text from it instantly to give the viewer the results they were looking for. It all goes on behind the scenes with the Halo Effect.