Portfolio

Rockley Park

Website relaunch

A new manager at Rockley Park with a vision to profile his stunning family holiday park on the Dorset Coast, brought to us a fantastic opportunity to use our Halo Effect to the greatest extent with a total re-build of their website, imagery and marketing materials.

Giving families the chance to relax, unwind, enjoy life and create lasting memories on their holidays, Rockley Park make their income from the sales of their holiday homes which families can come and either relax in their luxurious spa or be as active with the kids as they want with their various clubs and activities.

The sale of these holiday homes is a very carefully executed procedure. Sales strategies are analysed and we work closely with them to decide on the correct marketing approach for the following year based on attitudes and market trends coupled with their company goals – offering their customers a fully comprehensive site selling the lifestyle element of the Rockley Experience was essential to them.

Together we devised a calendar with prime dates for the website re-launch, mail outs, direct marketing, events, brochure production, PR and advertising. With the plan laid out and the message to carry clear in all of our minds, Rockley then fully handed over the project to us to co-ordinate from conception to the final click, and boy did we run with it.

Engaging the reader and raising their levels of curiosity in the Park was paramount, so to do this we commissioned an artist rendering of the entire Park, wrote a welcoming script which was then read by an actress on a bespoke film offering viewers a guided tour through the park highlighting its many features.

All of the imagery was creatively directed, designed and shot by the Halo team, including hiring of models and styling of wardrobes and props. In doing this we’ve built up a high quality image bank to draw from when creating emotive marketing materials in the form of luxe brochures, direct mail outs, letters, inserts and advertisements.

Rockley is a fantastic example of the Halo Effect and the creative levels we will go to to ensure that a client’s needs are met to enable them to meet their own sales targets. A relaxing setting at Rockley – a hub of activity behind the scenes.