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Goodies

Brand Creation, Design & Packaging

When your toddler’s reaching out for a snack what can you give them that you can rest assured is healthy with no added extras in it? This was the question that arose a few years ago. We answered it by introducing Goodies as part of our hugely successful Organix range.

Mum’s are renowned to be the toughest people to impress on the high street – they want the best for their little treasure and will do their research until they find it. From organic, to healthy, to fun and with no added extras to ensure that their little treasures are happily running around.

We thought that we’d completely contradict the public’s perception of sweet snacks being junk food that will do no good for their little ones. With this in mind we developed the ‘No Junk Promise’ which means that there is no sugar, additives or salt inside any of the range. Consequently we’ve found out that a high number of adults are enjoying the guilt free snacks on a daily basis.

Looking into the psychology of selling products to children and their parents we found that the packaging has to be both fun and quickly informative. Packaging for Goodies required a different strategy to Organix as we had to appeal to the children choosing it with their mum’s, as opposed to just the mum’s singling it out themselves. To ensure that their hands were requesting Goodies we hired internationally acclaimed children’s illustrator Caroline Church to come on board and develop a range of characters attributed to having fun with their food that the kids could identify with.

We then built the website to profile the food ranges but we also ensured that we built the characters into all aspects of the interactive site including lots of family fun, interactive party games and songs – the finer things in life when you’re five!

Primary colours were given a more natural touch to them highlighting the natural, organics products used inside and then contrasted with the Organix brand green to show the connection between the two brands thus developing trust from the loyal Organix following to try the Goodies range.

Once again we applied the Halo Effect to develop a product to fill a gap in the market that wasn’t even identified yet. All in a day’s, well six months, of work.