Portfolio

Fab Kids

Branding & New Product Range

Identifying a core gap in the niche market place for children’s bedroom furniture showed our client, Feather & Black, just how big the Halo Effect could be as we developed the concept and launched the ‘Fab Kids’ range to a ready audience of buyers.

Careful and constant analysation of our client’s market place as well as monitoring shopping and search trends on the websites that we design is key for constant progression for the client as well as further developing our relationship with them.

With Feather & Black we noticed that there was a huge amount of people who wanted to buy high quality luxury bedroom furniture for themselves, but also for their children.

Taking this information to Feather & Black sparked an opportunity for growth and we worked with them from inception through to delivery to design the branding and develop products to kit out the perfect children’s bedroom.

We launched the branding to be fun and bright to engage the children in the whole process and get them helping out mum and dad with their important decisions. Making the section ‘child friendly’ and easy to search and navigate through tied in with this theme.

For consistency throughout Feather & Black’s concept of high quality lifestyle products, we had to ensure that the imagery was shot in the same emotive style whilst being engaging for the whole family looking at them. We styled unique photo shoots to capture the entire range which was incorporated beautifully into the overall website and printed brochure.

Fab Kids was launched in their stores with accompanying printed POS and marketing materials and we’ve now helped to grow the range to include soft goods as well. Not bad for some simple analytics and a vision to fulfill an opportunity…our Halo Effect wins again.