Portfolio

C.P. Hart

Photoshoot & Product Catalogue

CP Hart sells stunning bespoke bathrooms. To evoke the need for this level of luxury and to keep them at the top of the desired brands list, they came to us with a challenge to completely re-brand them, shoot and re-design their brochure.

CP Hart wanted to offer their future clients a taste of what it would be like to dwell in a home which has its own physical haven in the form of a bespoke bathroom.

To sell this entire concept and profile their accompanying products, we decided to shoot CP Hart’s selection of bathrooms. What ensued was a fantastic series of photo shoots co-ordinated and shot by ourselves. We aimed to evoke an emotive response from the reader of the subsequent brochure who could then imagine owning the different styles within their home. We captured a lifestyle of luxury design and ultimate class, highlighting attention to detail throughout. CP Hart were delighted with the results as they profiled the essence of everything they do.

With the lifestyle images shot, we moved on to create visuals for the singular products available from their bespoke range. Shining the spotlight on the individual items drew the potential customer’s attention to the importance of not skipping any corners in the overall design of their future bathroom. Heralding key items, we then started to design their brochure.

Working very closely with the client we listed their entire product range, no mean feat, in an easy to follow and view format. Colours and imagery ran with their whole style sheet and tone of voice throughout to give an overall consistent package for them. Printed on high quality paper stock, the results were stunning.

It just goes to show how a client’s morals and values that they apply to their business can be exemplified and carried through design. Only with the Halo Effect of course.