Halo Associates

A fully integrated design & marketing agency based in the New Forest

Archive for the ‘News’ Category

Feather & Black Spring shoot

It’s difficult to think of a beautiful warm spring as we race into winter. However, that’s what the F&B team has been upto for the last few weeks. Hunting out new locations, casting models and choosing our favourite products from next seasons new range of furniture and linen.

So at 7.30am on a cold misty morning the team start to arrive at Purley Hall near Reading. Its a stunning location, originally built in 1609 – we felt like we were walking into Downton Abbey.

The first hour is spent frantically unpacking… it’s always a relief when everyone and everything make it through the door. Lots of coffee and cake to kick start the day. Thanks to Di  (super stylist) there is always a tasty array of nibbles.

Then the big work starts; getting the right lighting, the right angles. Each individual element of the lighting is worked on separately.

  

Tim and Jose shout at each other through the windows as they create a little bit of spring sunshine through the leaves outside.

  

The new Fulham bed looks fantastic, its the first time we have really seen it in all its glory and all are agreed that its going to be a great seller.

Carolyn stays warm in the kitchen as she prepares Rebecca for the day ahead… it’s an amazing start to the day by 10.30 the first shot is looking good. There is alot required from the days shoot – we are looking for brochure cover options, contents page options, all the promo shots for the Spring campaign and if all goes well we would like to squeeze in a new mattress shot.

The secret to getting great shots is a fantastic team, great products and lots of fun. The constant distraction of Andrew new moustache for Movember fails to distract  many for too long. (they are not his real glasses)

We are trying a new format for the contents spread… the shot is amazing my favourite of the day

Andrew and Laura spend most of their afternoon with their faces glued to the monitor watching a variety of setups pouring in.

Then we open the doors and let in the freezing air as Rebecca pretends to be warm in what is becoming the coldest day of November so far. The shot is lovely, just what we need for our window posters.

   

No time to stop as Tim is shooting Di is setting up the next shot on the other side of the room, the new trunks are very exciting. The accessories range at F&B has really developed over the last 12 months – allowing us to try lots of new combinations.

We get to 4.00pm and now its dark outside… one last shot to do. The feathers are really starting to fly as Rebecca is blowing them all over the place. It takes a few goes to get it just right – but at 4.45 we are done. Now things really get busy we have 15 minutes to pack up and get out before the 5.00 deadline.

Sitting in the car at 5.10pm we made it  – already the conversation slides towards what we are shooting for summer…

Superfast Broadband in Dorset ~ The State of Play

Earlier this year, Wimborne and Blandford were chosen by BT to receive an internet boost in the form of fibre broadband, giving them speeds of up to 40Mbps. Other Dorset towns are to follow, but we’ve yet to see anything on that scale here in Ringwood! (more…)

Google – the end of the url?

I was driving to work last week and found myself following a small work van which was plastered with advertising stickers. One of them caught my eye, it was the word ‘Google’ followed by two separate words. These last two words were key phrases related to the company. Let’s say they were “bathroom plumbing” for arguments sake. Pretty simple, but as I sat there in traffic waiting for the lights to change, it struck me that while this company weren’t doing anything particularly new or different, they were using Google in a way that could change the importance we currently place on the URL. (more…)

Halo Effect Shining Brighter All The Time

Halo’s business model for increasing results from marketing is winning more and more acclaim. Aptly named the Halo Effect it is a strategic business model that Halo applies to its clients’ activity to deliver outstanding business results.

Click here for more information about the Halo Effect.

Organix NEW Mighty Meals

Halo is proud to be working with Organix to Launch their new Mighty Meals. A range of meals perfect for growing toddlers ready to move on from purees to more textured food.

The move into solid food for toddlers marks a departure for the company into a new, ever growing market. Busy mums who want real food in a convenient format they can trust. Organix have been working hard to spread the word, doing supermarket tastings. They were also at the Lollibop show recently at Regent’s Park which was a great success.

Feather & Black launch Kids PJs range

Last year’s launch of Feather & Black Kids was such a hit that this summer they expanded the range to nightwear and bedroom accessories. Halo have enjoyed working with them to create fun images for the up and coming Autumn/Winter brochure and posters for the 34 stores.

Halo Appointed by Sunmagic

Halo is delighted to have been appointed as the new full service agency for Sunmagic, the fruit juice and smoothies brand owned by Multiple Marketing.

The new contract, awarded after a competitive pitch, sees Halo handling all aspects of Sunmagic’s promotional activities – from PR to web.

“Everyone at Halo is thrilled to have won Sunmagic, as its a brand we’ve always had a great deal of admiration for,”

said Andrew Sheerin, Halo’s managing director.

“It also complements are own portfolio very well indeed, alongside other healthy and ethical brands and we’re looking forward to working as closely with Sunmagic as we do with all our clients.”

The immediate priorities are to launch a number of consumer and trade campaigns,as well as support Sunmagic in the launch of 2 exciting new fruit juice products.

 
 

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