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30/042012
In a recent post update from Matt Cutts, head of Google’s Webspam team, we’ve been informed of “Another step to reward high-quality sites“. The idea behind this update (unofficially dubbed “Penguin“) is to further refine Google’s method of discerning what constitutes “web spam” – a raft of tricksy techniques used to artificially push a site up the rankings.… read more…
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21/022012
2012 kicked off in style as we worked with House of Dorchester to develop a new line of British chocolates. Building on the success of their range of trade chocolates, House of Dorchester have expanded on their range of British-produced chocolates with their Bittermints – an icy fondant centre infused with Mitcham peppermint oil, covered in rich 70% dark chocolate.… read more…
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17/022012
Halo recently had the pleasure of working with Poole-based public relations and events agency, Liz Lean PR Ltd to design and produce their new website. We met with self-proclaimed “Queen of Events” Chloe Parmiter to discuss their requirements and ensure that key aspects of the previous site were carried through to the new design.… read more…
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01/022012
Following the recent success of Goodies, an area of expansion has been their new savoury range, and Halo built on the bright, familiar look and feel of the established organic toddler snack range, across pack and box designs.… read more…
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20/012012
Since May of last year, Goodies have seen a 90% increase in brand awareness, and a 40% uplift in sales, thanks to a successful run of television advertising. The original ad profiled the Goodies range of fruit drinks, squeezy pouches and snacks, and helped bring the ‘Goodies Gang’ to life:
To highlight the success of last year, and generate interest in the new round of television advertising, Halo developed and designed a promotional box, to be sent to buyers for major supermarket chains.… read more…
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25/112011
It’s difficult to think of a beautiful warm spring as we race into winter. However, that’s what the F&B team has been upto for the last few weeks. Hunting out new locations, casting models and choosing our favourite products from next seasons new range of furniture and linen.… read more…
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29/092011
Earlier this year, Wimborne and Blandford were chosen by BT to receive an internet boost in the form of fibre broadband, giving them speeds of up to 40Mbps. Other Dorset towns are to follow, but we’ve yet to see anything on that scale here in Ringwood!… read more…
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07/092011
I was driving to work last week and found myself following a small work van which was plastered with advertising stickers. One of them caught my eye, it was the word ‘Google’ followed by two separate words.… read more…
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23/072011
Halo’s business model for increasing results from marketing is winning more and more acclaim. Aptly named the Halo Effect it is a strategic business model that Halo applies to its clients’ activity to deliver outstanding business results.… read more…
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10/042011
Halo is proud to be working with Organix to Launch their new Mighty Meals. A range of meals perfect for growing toddlers ready to move on from purees to more textured food.… read more…